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Honestly, it all depends on your site. Advertising is always a great thing from a webmaster's point of view, but when you get it too cluttered, it drives potential viewers away. A lot of sites use affiliate programs for product sales, too... it's pretty useful if you have good stuff to sell, obviously.

 

The only other revenue source that I can think of at the moment would be subscriptions. The usefulness of it all really depends on what you're offering, but certain sites benefit from having viewers pay a monthly / yearly subscription to access premium features.

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